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Social Media and Interactivity Driving Brand Engagement
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Sample from Spongecell's Ad Gallery. Source: Spongecell, Inc. (gallery.spongecell.com) Sunday’s Super Bowl was the most-watched event in the history of television, but more telling than the number of viewers was the way in which they watched. About...

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How Smart TV Advertising Will Change the Way You Watch Television
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Credit: CBS Interactive All advertisers have the TV in mind when it comes to connecting with consumers, and not just through your typical Super Bowl advertisement. Television will one day become a center for engagement and interactivity, for which we’ll...

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Lessons Learned: Prudent Management of Corporate Cash
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Much has been written recently about the amount of cash companies are accumulating through their operations. In an August 2011 report, the Wall Street Journal noted that “non-financial companies in the Standard & Poor’s 500-stock index were holding...

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Week in Review: What Happened in Vegas? CES Gave PixelOptics Rave Reviews!
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The J.P. Morgan Healthcare Conference wasn’t the only event on our radar this week. The 2012 International Consumer Electronics Show (CES), the world’s largest consumer technology tradeshow, took over Las Vegas from January 10th to the 13th. About...

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J.P. Morgan Healthcare Conference Recap: How Technology Can Improve Healthcare
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We’ve talked about Enterprise 3.0 before—how the evolution of social media, big data, mobile technology, Internet of Things, and cloud computing are transforming the enterprise. But more and more of the conversations at the healthcare and life sciences...

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Life Sciences Trends for 2012: Healthcare IT, Diagnostics, and Personalized Medicine
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This week, Safeguard Scientifics’ life sciences team is in San Francisco attending J.P. Morgan’s 30th Annual Healthcare Conference, one of the healthcare industry’s largest annual meetings. The team is also spending time at partneringONE’s...

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