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Social Media and Interactivity Driving Brand Engagement
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Sample from Spongecell's Ad Gallery. Source: Spongecell, Inc. (gallery.spongecell.com) Sunday’s Super Bowl was the most-watched event in the history of television, but more telling than the number of viewers was the way in which they watched. About...

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How Smart TV Advertising Will Change the Way You Watch Television
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Credit: CBS Interactive All advertisers have the TV in mind when it comes to connecting with consumers, and not just through your typical Super Bowl advertisement. Television will one day become a center for engagement and interactivity, for which we’ll...

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Q&A: Russ Fadel, CEO, ThingWorx – “Hooked on Entrepreneurship”
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Welcome to the inaugural blog post for Safeguard Scientifics’ Q&A Series, featuring our partner company CEOs! We believe that our blog is a perfect medium to dig into what makes our partner companies tick. So, we’re going straight to the...

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Week in Review: Venture Investment Grew 22% YoY; Alverix and The Doctors; Beyond.com Among Future 50; MediaMath on FoxBusiness
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Last year was a strong year for venture capital, according to the MoneyTree report issued by the National Venture Capital Association. Investments grew 22 percent in 2011, making it the third highest year in annual investment totals over the past ten...

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Week in Review: What Happened in Vegas? CES Gave PixelOptics Rave Reviews!
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The J.P. Morgan Healthcare Conference wasn’t the only event on our radar this week. The 2012 International Consumer Electronics Show (CES), the world’s largest consumer technology tradeshow, took over Las Vegas from January 10th to the 13th. About...

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J.P. Morgan Healthcare Conference Recap: How Technology Can Improve Healthcare
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We’ve talked about Enterprise 3.0 before—how the evolution of social media, big data, mobile technology, Internet of Things, and cloud computing are transforming the enterprise. But more and more of the conversations at the healthcare and life sciences...

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