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Social Media and Interactivity Driving Brand Engagement
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Sample from Spongecell's Ad Gallery. Source: Spongecell, Inc. (gallery.spongecell.com) Sunday’s Super Bowl was the most-watched event in the history of television, but more telling than the number of viewers was the way in which they watched. About...

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How Smart TV Advertising Will Change the Way You Watch Television
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Credit: CBS Interactive All advertisers have the TV in mind when it comes to connecting with consumers, and not just through your typical Super Bowl advertisement. Television will one day become a center for engagement and interactivity, for which we’ll...

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Top 10 Apps for Entrepreneurs and CEOs
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Entrepreneurship and innovation are about building ideas into a reality, ultimately creating successful businesses. Tools and tips can help make order out of chaos and drive your company forward. Last August, I highlighted my five favorite books for...

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Life Sciences Trends for 2012: Healthcare IT, Diagnostics, and Personalized Medicine
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This week, Safeguard Scientifics’ life sciences team is in San Francisco attending J.P. Morgan’s 30th Annual Healthcare Conference, one of the healthcare industry’s largest annual meetings. The team is also spending time at partneringONE’s...

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Keeping Up With Tech Convergence: 5 Key Themes for Business Leaders
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It’s no surprise that much has been written on the changes and challenges faced by 21st century organizations. The rapid evolution of technology and macro global economic factors only further challenge management to access and adapt to the changing...

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8 Reasons Why We’re Excited about 2012
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Recent news and predictions for venture capital have been anything but cheery. With a wobbly economy and uncertainty surrounding government reforms, investors are understandably cautious. Entrepreneur Magazine even goes so far as to ask whether venture...

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